Extensive penetration of smartphones across the world has made mobile application as an essential tool for eCommerce. Smartphones surpassed desktops in internet usage which indicates the potential of the mobile application as a business tool. It is also worth mentioning that the increasing number of customers using smartphones resulted in intense competition.
In order to achieve a competitive edge in the eCommerce, it is essential to innovate in mobile app development. As an app development company based in Dubai, KenHike helped several clients to achieve strategic advantage in eCommerce by developing mobile applications. Let us see the utility of mobile app in providing value to eCommerce business.
Increased outreach to customers
Mobile application improves the ability of an organization to reach their target audience. The mobile application plays a vital role in integrated marketing campaign since it serves as an effective marketing channel through which the organization can influence customer purchase decision. Features of mobile applications such as push notification maximize the reach of the business enterprises. Our experience in mobile app development in Dubai showed us the importance of adopting cutting-edge technology in developing business applications. Our App developers in Dubai consider the needs of the target audience to make mobile application capable of inculcating tangible business values.
Informed marketing decision
Business mobile applications provide us with a lot of data related to customer behavior such as factors influencing customer decision making, number of loyal customers, and customer feedback. It provides us with the opportunity to devise an effective marketing strategy that can exert a positive influence on the target audience. We can also use the data to design customer loyalty programs. Thus, mobile app development should consider the possibility of leveraging the app for data analytics.
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Achieving competitive advantage
By developing a business mobile application, one can achieve competitive advantage. But as an eCommerce solution provider, we are aware of the fact that to gain competitive advantage through a mobile application; it is essential for the app development company to embrace recent trends in the industry. Cost-effectiveness also plays a crucial role in achieving a sustainable competitive advantage through mobile app development.
Providing quality customer experience
Mobile app serves as a touch point through which the customer can maintain a long-term relationship with the organization. By providing data such as product details, virtual inspection of products, mobile app empowers the customer to make a better purchasing decision. Mobile app development can be used to communicate the customer perceived values.
Increased brand visibility
Mobile application improves the brand visibility by allowing the customer to see the brand name and logo whenever he uses the mobile phone. Increased brand visibility will enhance brand awareness which in turn will increase the sales.
We, at Kenhike, always keen on exploring new developments in eCommerce. It’s time for us to get collaborated to create an innovative mobile application which will improve your eCommerce.
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