It can be hard to see the changes that happen gradually. Just some years ago, when enterprises were setting out on their ‘’going mobile’’ journeys, they were learning on the job. It was about learning and understanding what it meant to work on multiple platforms, how apps are distributed in app stores and things like that.
Today, the times have changed. Enterprises have now managed to have a good grasp on all the above things and more. The basics have more or less been mastered and it is an era where mobile app development is entering a new phase. So here’s a little look into the app trends that can be expected.
- 1Perfecting the omnichannel
- 2Understanding user’s cognitive patterns
- 3Automatic self-adjusting service
This is the era that is about interacting with the user across multiple touchpoints. It’s not just about smartphones anymore. It’s about that as well as kiosks, chatbots and wearables and it is up to the enterprises to interact with their users across all these touchpoints to offer a seamless experience. It actually opens up a huge opportunity for enterprises because each of these touchpoints can be exploited for their own benefits and conveniences. So what enterprises will be doing is they will be having a standard platform that will be common, but the front end user experience will be continuously worked on to make sure that the user’s end experience is absolutely seamless. Having trouble understanding what we are about? Well, here’s an example. A user starts booking her travel tickets on her desktop and then moves on to her smartphone where she completes making her reservation. Next, she uses her smartwatch to get notifications about her flight tickets. With the help of her smartphone, she gets access to the airport lounge and the door opens. All this time, her identity is being verified with a biometric app. So in the end what she gets is a seamless travel experience while a lot of work is being done to make it possible for her.
In a previous era, mobile apps were more of an extension of the web, which was considered the true blue cousin. But not anymore. Enterprises have realized that mobile apps can provide a completely different user experience which can well be a lot more interactive than the web. And now, understanding the user’s cognitive patterns and providing a better experience is what can be expected in the future. The era of the app dictating when a user is going to accomplish a task is over; it is now up to the user to choose when and how she wants to do it, if at all. Better stills, the app can now guide users as to how a certain task can be accomplished in the best way possible. For example, a cricket fan who is following a tournament on a cricket app on her smartphone, will not have to get all the notifications about the tournament. Instead, she can choose to follow the activities of only those players whom she is a fan of. She can read statistics about those favorite players and know exactly when they are coming out to play. She can even interact with other fans if she wants. With the advent of cognitive knowledge in the world of the mobile app, it is now possible to predict user pattern and behavior and give them a better user experience.
Automated service is the next stage in mobile app development. The best example of it would be an automotive app which self-adjusts itself depending on the car you are driving.