A step-by-step guide to find a profitable mobile app idea

There may be many ideas for apps floating around in your head, but do any of them have the potential to be profitable? Understanding whether an app is going to have the commercial success that a business owner anticipates is a difficult proposition. In the end, the question arises: Is it worth it to build an app? Will it give a ROI that is worth all the trouble? Developers with a lot of experience in building apps can have trouble speculating whether or not an app is going to be a popular one. However, there are a few ways using which you can anticipate whether a mobile app idea will be profitable.

The problems of everyday life

Every profitable app today solves a certain everyday problem that people face. Whether it is Amazon that makes shopping for stuff easy or Uber that makes calling for a cab easy, an app which solves people’s problems is going to be a success. So the first thing you have to do is look around you and observe the problems that people face in their everyday lives. By doing this for a month or so, you will be able to come up with app ideas that solves these problems. After this, narrow down to 3 of the top app ideas that can help people. Ultimately choose one that makes you the most excited because that is probably going to be the one that becomes successful.

What is your expertise?

Developing an app around your own expertise is another great idea that may give birth to some good strategies. For example, you may have a lot of expertise and knowledge about art. You can create an app that sells art pieces that you can find locally. You can sell them to people in Dubai and Abu Dhabi or across the world. Or you may create a platform in Saudi Arabia and UAE that brings artists and sculptors on a common platform. Or you may build an app that sells the equipment one needs to create art. As you can see, from a single expertise, many ideas may be born and it is up to you to choose one that sounds most profitable.


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Check out forgotten apps

Check out Google Play Store for apps that have not been updated for a long time. Such apps may have a lot of downloads but they have not been updated recently. Check out their reviews and see whether they are still abuzz with activity. If not, then you can build an app that may get the community on those apps excited. This is a roundabout way of building on something that already exists but it may give you an idea that is worth all the effort you put in it.

Successful apps overseas

There may be some apps that have seen wild success overseas. So why not recreate one of them for the Dubai and Abu Dhabi market? It is a wonderful idea to replicate an already successful app to create one of your own that is twisted to suit the exact local condition that is prevailing in Saudi Arabia and UAE. This route will also allow you to improve on the existing app and also study the mistakes to come up with a new app that is better than the others.

The above tips are wonderful to come up with a few distinctive ideas for mobile apps that can be created. After you have shortlisted a few ideas, start doing the market research, understand the user demand and whether there is any need that an app can meet. At KenHike, our developers are experts at creating world-class apps that work across multiple platforms.

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